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PART II - Pricing it Right - Helping Your Seller See the Light! OOPS! You missed it. Check out our calendar to register for our next show! We ran out of time in Part I (on July 28th) to cover everything we wanted to, so as promised, we're doing a follow-up show. In Part I, Loreena Yeo shared her strategies for helping sellers "see the light" and in Part II, I'll share mine. Loreena will again be my guest, so if you have further questions for her (or me, of course), we'll do our best to answer them! Here's what the show is about... Pricing is tough enough in today's market (well, any market really), but sometimes the most difficult part of getting a listing priced right is convincing your seller you know what you're talking about! Many real estate trainers advise you to use condescending scripts and dialogues to persuade a reluctant seller to price his home to sell. Hmmmm...the last time I checked, insulting the intelligence of your audience is a lousy way to build the trust and rapport you'll need to have a successful professional relationship! There are alternatives to beating your seller prospects over the head with your facts, figures, opinions and dire warnings. Alternatives that won't only win you the listing, but will win you that listing at a price you can sell.
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